‘Are we living in the 1970s?’ Crown Paints faces ‘sexism’ backlash over advert about a couple expecting a baby with the father wondering if the child is his

Our thanks to Jeff for this storm in a paint pot in the Daily Mail. The start of the piece:

Crown Paints has come under fire over alleged ‘sexism’ in its new advert about a couple expecting a baby, with viewers describing is as ‘misogynistic’, ‘derogatory to women’ and ‘vomit-inducingly twee’.

The advert is one of a series of sing-along ads shared on the paint brand’s social media channels, telling diverse ‘life stories’ by a chorus of singers.

It tells the story of a couple ‘Hannah and Dave’ who meet at a rave and get together, Dave wants a baby while Hannah is unsure.

When Hannah does indeed fall pregnant, a male singer knowingly sings to the camera, ‘Hannah’s hoping for a girl, Dave just hopes that it’s his’.

Hannah “falls” pregnant? She has no responsibility for not “falling” pregnant if she is “unsure” about wanting a baby? Another line:

When Hannah falls pregnant, a male singer knowingly sings to the camera, ‘Hannah’s hoping for a girl, Dave just hopes that it’s his’

None of the women who’ve commented online (as reported in the article) appear to consider the fact Hannah is hoping for a girl is sexist. Given what we know about paternity fraud, it’s not unreasonable that Dave “just hopes that it’s his”. It also wouldn’t be unreasonable for Dave to hope that Hannah doesn’t have the baby killed, an act he would be powerless to stop.

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